The Project
Creation of four poems to support the launch of the colour palette of The Earth Agency, a strategic and creative agency supporting purpose-led, sustainable brands with their branding, design and communication needs.
Three of the poems brought to life the agency’s three brand colours: Kelp Forest Green representing Sustainability and the “water” element, Almond Blossom Shell representing Purpose and the “air” element, and Giant Sequoia Wood representing Creativity and the “fire” element.
The fourth poem “No Bounds” features the fourth element “earth” completing the picture and bringing to life the passion of the agency for both the planet and art as key drivers of value creation.
The collaboration between Anthony and The Earth Agency included two features on the agency’s blog: Anthony’s Interview & Colour into poems project, a feature in the agency’s newsletter and on social media, the creation of bookmarks and a study for garments.
Colours into Poems
KELP FOREST GREEN:
“TEACHER”
In a forest swaying
But not in a breeze
Neither trees as we know them
Sea-weeds (it’s mean to call them)
Better trees of the sea
The kelp leaves…' unfold
(who is that within enfolded
Hiding, some 'Pet's Teacher'?)
Feeder of diverse species, and concealer
Waterworld of dramatic wonder
Productive, life prolific
Aqua green through azure seen
Sunken forest in the tide
Anchored on the floor of the sea
Going with the ebb one way
Flowing back the other
Animated by the waves
Living rope reaches for the surface
But cannot surpass, as sea dweller
Must remain below the surface
That's as high as it can grow
Ceiling for life below
Surface for life above
Though it rises and falls with the moon
The boundary between Air
and Water
ALMOND BLOSSOM SHELL:
“ALMOND EVOCATEUR”
Awake to the scent
The green Almond tree
Flowers white to pale pink, springing
Calling in, creating
The next seed bearers
Feeding the dream
The purpose to be seen
Found, inside the flower
The promise of the fruit
Inside, the promised seed
Hope manifesting, encased
From the land to the hand
Holding the seed of your future
Contemplate, go thinkwalking
Sensory melding, transforming
A palette for the palate, mixing
Breathe in the Almond colour
See its perfume in the Air
Almond Evocateur
Self-fulfilling, awakening
In this sweet Synesthesia
GIANT SEQUOIA WOOD:
“TOWERING”
Towering
A tree above trees
Living hi-rise - no eyes
Nature's sky-scraper
Still stands watch
Silent sentinel
Senses through the breeze
Smoke on the horizon, fire
Nemesis of trees
Towering above the inferno
On the forest floor
Fire-guard bark black
Red-Brown inside intact
Redwood called brown
Force of destruction
Harnessed for good wood
That is, good for the tree
Most massive tree on earth
Tallest and largest living thing
Soaring while firmly rooted in the ground
In a sense, it is earth - made alive
Ascending from inanimate minerals
Up into life - in the sky
The elemental wisdom of the earth
Lifted up and spread out high
Branching out, beaconing
Thousands of years of adapting
How many seasons
Long-lived landmark
Guiding for centuries
More to come
Stand up - strong
Stand tall - wise
Stand out - creative
Sequoia, Force of Nature
Fire-Tamer, where others burn
Understanding long living
Upstanding sign of the above
Pointing into the sky
Towering
“No Bounds”
Mother
Everything, All
All life
Water, Air, Fire
Earth-Mother of all elements
She cooked them all by heart
For four billion years and a bit more
From mainly four
OMg SiFe
Then the greatest feat of the Mother of All
Life created from these ingredients
A wonder and a secret
Our science is yet to unravel
Life that would proliferate
And come to know its maker
Through our agency, self-realised
The love of a mother
Mother's other greatest creation
Moulded in her like
Knows no bounds
Boundless it should be returned
Except for one, the bond of respect
From the earth-bound
Stay within that bound, wise
Born of fire herself
At her core the passion burns
Hot enough to make rock flow, molten
Source of energy best left untapped
She keeps it under a mantle
Encrusted it with rock
Let the surface cool, friendly
Ready for the spark
The ignition of life
Love may overrule
But it stands on her elemental skin
The solid ground of three-way respect
Every way possible in fact
In recognition of her acts
For the equivalent value
Is what is returned
As the earth turns
Through time...
Mother of all mothers
The common bond between
Giver of the Life of Us on Earth
The 'Common Ground'
By any name, in any tongue
For all time
Mother Earth
By Anthony E. Lovell
